Today I read an article that made my heart leap for joy. A short, seemingly benign piece (the title is all but inspiring) on the need for “brand neutral knowledge” in the spirits industry.
The long and short of it is a call to action from the Wine and Spirit Education Trust that there needs to be more education around “how base materials and production techniques impact the quality and style of a broad spectrum of spirits,” because focusing on the branding of products only makes it more difficult tell the difference between products.
Basically, there is a gap in education.
This, in my world, is a small step in acknowledging that cocktail-making has become a braggatory, elusive, and confusing place for consumers. The proverbial spotlight has been largely focused on the bartender and Instagram-impossible drinks, when we should be focusing on people making incredible cocktails at home using science.
Learning more about your own palate and how to scientifically concoct a cocktail makes you less reliant on Googling recipes and also allows you the freedom to know what you like and why!
HOLLOW LEG is committed to empowering folks with Julia Child-like conviction in this space, which sets us apart from the bars, restaurants, and cooking schools that promote recipes over real education. It would be my pleasure and honour to have you in a class.
To learn more about me and HOLLOW LEG, go check out episode one of the IGTV series I filmed for CB2!
- Devin x